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Logo · Concepts Central Support

One logo, always the same.

Every version and color in vector and image formats, with the rules that keep the logo recognizable.

Four versions, one logo

Pick a version and a color. The preview background shows where each color works.

Everything at once: logo kit (ZIP, 7.0 MB), with every version in SVG, PNG, PDF and EPS.

Clear space and minimum size

Give the logo room. Never crowd it with text, edges or other logos.

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Clear spaceAt least the height of the letter C (x) on every side.
Minimum size, horizontal160 px wide on screen, 1.75 in (44 mm) in print.
Minimum size, stacked96 px wide on screen, 1 in (25 mm) in print.
Symbol alone24 px on screen. Below that, use the favicon files.

On the right background

Full color on white or light backgrounds
Reverse on the night color
White on a dark, calm photo
White on brand red

What not to do

The logo only works if it always looks the same.

Do not stretch or squash it
Do not rotate it
Do not change its colors
Do not add shadows or effects
Do not place it on busy photos
Do not use full color on red or dark backgrounds
Do not outline it

Concepts Central Support

Do not retype the name in another font

About this artwork

The logo was rebuilt as clean vector artwork from the original logo file: the same shapes, colors and letter spacing, with smooth curves for print and large formats. The lettering is drawn artwork, not a font. Always use these files; never retype the name to imitate the logo.