Skip to content
Request a consultation Get a quote
Request a consultation(484) 894-7888

Typography · Concepts Central Support

Clear type, set with care.

The typefaces, sizes and rules behind every page and document.

Two typefaces

Clash Grotesk for headings, Satoshi for everything people read. Both are free for commercial use from Fontshare.

Aa

Clash Grotesk

Headings, large numbers, short statements. Medium and Semibold. Tight letter spacing.

Get it on Fontshare

ABCDEFGHIJKLM
abcdefghijklm 0123456789

Aa

Satoshi

Body text, buttons, forms, captions. Regular, Medium and Bold.

Get it on Fontshare

ABCDEFGHIJKLM
abcdefghijklm 0123456789

Type scale

The sizes used on the website. Keep the jumps clear: a heading should never look like body text.

DisplayClash Grotesk Medium
72 / 64 px

Your partner in better care.

HeadingClash Grotesk Medium
40 px

After-hours calls, handled your way.

SubheadingClash Grotesk Medium
24 px

What your agency receives

BodySatoshi Regular
17 px / 1.6

We answer after-hours calls, contact caregivers on your approved backup list and document what happens.

SmallSatoshi Medium
14 px

Managed from Allentown, Pennsylvania

When the brand fonts are not available

Use these instead. Never stretch, outline or space out letters to imitate the logo.

Word, Outlook, PowerPointArial for everything. Bold for headings.
Google Docs and SlidesOutfit for headings, Inter for text (both in the Google font menu).
CanvaOutfit for headings, Inter for text, or upload Clash Grotesk and Satoshi to the Brand Kit.
Email signaturesArial, so every email program shows it the same way.

Rules

  • Sentence case for headings and buttons: "Request a consultation", not "Request A Consultation".
  • No all-caps text. The capitals in the logo are artwork.
  • Left-aligned text. Center only short headings and statements.
  • Lines of 45 to 75 characters for reading.
  • One emphasis per heading: the second line in Semibold, as on the website.